For my post today, I will be talking about what I learned from looking a little into Messiah University's Yellow Breech TV (YBTV) weekly hour-long shows. I think the biggest thing I saw from them was their use of branding. For us, we have CVTV "Eagles on Air," with a jingle and a logo, but we don't go far to actually integrate that outside of our openers. One simple thing we could do more often is incorporate our logo/slogan more often into our shows. For instance, we could have the logo be placed in the top left or top right corner when one of the anchors is speaking to cameras one or two. We could have the logo in the corner during our segments as well, both when the producer of it is introducing the video as well as during the video. This was just a thought but I think incorporating the actual branding of CVTV isn't a bad idea and the logo is an easy start.
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